Best Marcos Rivera Podcasts (2025)

1
Adoption Over Retention: The New AI Pricing Game with Marcos Rivera 31:25

1h ago31:25

31:25

Marcos Rivera is the founder of Pricing I/O and author of "Street Pricing." He brings 25 years of pricing experience, including a three-year tenure as an operating executive at Vista Equity Partners where he worked on pricing strategies across multiple portfolio companies. He's been running Pricing.io since 2019 and is passionate about the intersec…

1
How to Stay in the Game When Everything Says Quit - Marcos Rivera 43:32

3h ago43:32

43:32

Marcos Rivera went from a 410-square-foot apartment in the Bronx to running one of the fastest-growing pricing consultancies in tech—Pricing IO. But six months after launching his business, the world shut down. Clients vanished. Revenue dried up. And Marcos faced the question every founder dreads: Should I quit and go back to corporate? With two yo…

1
Why Pricing Deserves a Seat at the Strategy Table 41:57

6d ago41:57

41:57

In this episode of the Street Pricing Podcast, host Marcos Rivera speaks with Ali Mamujee, a growth and strategy advisor in the B2B SaaS space. Ali shares his journey from being an early employee at Mercatus, a platform for managing complex renewable energy assets, to becoming a solo advisor for startup growth. The conversation delves into the impo…

1
422: ‘A Monkey on a Rock’, With Stephen Hackett 2:14:46

14m ago2:14:46

2:14:46

Stephen Hackett, proprietor of 512 Pixels and co-founder of Relay.fm, joins the show. Topics include: IO (or if you will, io), the new joint venture of OpenAI and Jony Ive’s LoveFrom; the sheer fantasy of “Made in America” iPhones; and Fortnite’s return to the US App Store. Sponsored by: WorkOS: The modern identity platform for B2B SaaS — free up t…

1
Blogcast: Reasons Why B2B Salespeople Discount 3:20

36m ago3:20

3:20

This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reasons-why-b2b-salespeople-discount/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving…

1
Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth 32:52

3d ago32:52

32:52

Steven Forth is the Co-founder & CEO of Ibbaka and a recognized expert in generative AI in pricing. With extensive experience in the intersection of artificial intelligence and pricing strategies, provides valuable insights into how agents are transforming the pricing landscape. In this episode, Steven discusses the concept of AI agents, their role…

1
Scaling to $10M Meant Letting Go to Grow - Graeme Barlow 46:39

9h ago46:39

46:39

Graeme Barlow went from selling digital loot at age 10 to scaling Iversoft past $10M by doing what most founders won’t—letting go of control to grow faster. But when a major funding round fell through and his company was down to negative 60 days of cash, Graeme had to face the hardest leadership moment of his career: telling 28 employees to take th…

1
Blogcast: Practical Pricing in a World with Tariffs 3:17

3d ago3:17

3:17

This is an Impact Pricing Blog published on March 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/practical-pricing-in-a-world-with-tariffs/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark St…

1
Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake 27:57

7d ago27:57

27:57

Mike Blake is the founder of High Score Strategies, with over 26 years of experience in business valuation and M&A markets. He specializes in advising small to medium-sized businesses (SMBs) on increasing their valuations. Mike is passionate about the relationship between pricing and value, and how effective pricing strategies can significantly imp…

1
What Business Owners Can Learn From a Lottery Scam with Terry Rich 45:07

7d ago45:07

45:07

Terry Rich went from farm kid to national TV, led a zoo from near-bankruptcy to success, then uncovered the biggest lottery fraud in U.S. history. But it wasn’t luck or gimmicks that made him a turnaround expert—it was a relentless mix of creativity, calculated risk, and an unshakable ethical compass. When handed a $600K deficit at a failing zoo, h…

1
Blogcast: Pricing AI: The Rules Haven’t Changed, But Your Strategy Should 5:06

11d ago5:06

5:06

This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-rules-havent-changed-but-your-strategy-should/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Co…

1
Angela Mondragon, Angelo Cabrera, Somos Cumbia, Somos Familia 26:30

11d ago26:30

26:30

Ángela Mondragón faced harsh realities of our immigration system. Ángelo Cabrera, immigrant student advocate, leads the City College Immigrant Student Center. Karla Florez’s Somos Cumbia, Somos Familia featured at the Museum of the City of New York

1
Understanding Value from the Customer's Perspective with Deepak Bhootra 35:07

14d ago35:07

35:07

Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and Sun Microsystems. Deepak has a deep understanding of pricing strategies and their impact on sales performance. He is passionate about helping organizations navigate the complexities of pricing a…

1
From Bankruptcy to Business Success - Michael Ritsema 48:55

14d ago48:55

48:55

Michael Ritsema bought a tech business at the worst possible time—right before the industry collapsed. Three months in, he hadn’t taken a paycheck, had no leads, and had just remortgaged his house to survive. Most people would’ve walked away. Michael kept showing up. Then two deals landed. It changed everything. That persistence didn’t just save th…

1
Blogcast: The Single Perfect Price 2:30

18d ago2:30

2:30

This is an Impact Pricing Blog published on February 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-single-perfect-price/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: …

1
421: ‘The Ratchet of Flippancy’, With Craig Mod 1:53:11

19d ago1:53:11

1:53:11

Craig Mod returns to the show to discuss his splendid new book, Things Become Other Things. Other topics include creating with AI tools (including programming), social media permanence vs. ephemerality, and more. Sponsored by: Dekáf Coffee Roasters: You won’t believe it’s decaf. That’s the point. 30% off with code: DF. Squarespace: Make your next m…

1
Good, Better, Broken: Why Most SaaS Pricing Fails SaaS Pricing Tiers Are a Trap—Here’s How to Fix Them 14:43

21d ago14:43

14:43

In this episode of the Street Pricing Podcast, Marcos Rivera discusses the popular pricing model of good, better, best, particularly in the SaaS industry. He emphasizes the importance of understanding your total addressable market (TAM) and the common mistakes companies make when implementing this pricing strategy. Rivera provides insights on how t…

1
From Startups to Scale: The Importance of Pricing in Business Growth with Vladyslav Podoliako 30:48

30d ago30:48

30:48

Vladyslav Podoliako is the founder and CEO of Belkins.io, a leading B2B appointment setting agency, and Folderly, an email deliverability system. With a strong entrepreneurial spirit and a focus on performance-based results, Vlad has successfully navigated the complexities of pricing in the B2B space. He is passionate about helping companies scale …

1
When Purpose Meets Profit with Robert Bush Jr 47:36

22d ago47:36

47:36

Robert Bush Jr went from investment banker managing $30B deals to "coffee salesman with a cause," then built a business model that's reshaping how celebrities create global impact.But when his NBA legend partner Dikembe Mutombo was diagnosed with cancer, and a global pandemic shut down international supply chains, he discovered what truly matters i…

1
Blogcast: Creating Pricing Power That Lasts: A Guide for Long-Term Holdings 7:22

27d ago7:22

7:22

This is an Impact Pricing Blog published on March 10, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/creating-pricing-power-that-lasts-a-guide-for-long-term-holdings/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impac…

1
Unlocking Value in Distribution: Effective Pricing Systems Explained with Jared Smith 35:35

1M ago35:35

35:35

Jared Smith is the CEO of PriceSmith, a consulting firm specializing in pricing strategies for distributors and light manufacturers. With a background in pricing systems from Vendavo and experience as an adjunct professor at Oklahoma State, Jared brings a wealth of knowledge to the table. He is passionate about helping companies optimize their pric…

1
The Real Reason Most Businesses Fail with Chuck Blakeman 41:51

29d ago41:51

41:51

Chuck Blakeman Built 13 Businesses Across 4 Continents—Then Discovered Why 99% of Entrepreneurs Fail Chuck Blakeman was told he’d never be employable—so he built 13 businesses in 10 industries instead. But after decades of grinding, he realized the real reason businesses fail isn’t cash flow, competition, or even bad luck… It’s because the owner ge…

1
420: ‘The Best Hatched Plan’, With Glenn Fleishman 2:08:24

29d ago2:08:24

2:08:24

Special guest Glenn Fleishman returns to the show for episode 420 on 4/20, but everyone’s sober, I swear. Topics include Trump’s dumb tariffs and Glenn’s smart new edition of his book Six Centuries of Type & Printing. Sponsored by: Squarespace: Make your next move. Use code talkshow for 10% off your first order. Notion: Try the powerful, easy-to-us…

1
Blogcast: The Secret to Using AI in Pricing: Ask Expert Questions 2:53

1M ago2:53

2:53

This is an Impact Pricing Blog published on February 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-secret-to-using-ai-in-pricing-ask-expert-questions/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Conn…

1
How to Scale Your Cold Email Campaigns Effectively | Nikita Bykadarov (Maildoso) 37:06

1M ago37:06

37:06

In this episode of the Street Pricing Podcast, host Marcos Rivera interviews Nikita Bykadarov, CEO of Maildoso, a startup focused on improving cold email deliverability. They discuss the challenges of cold email marketing, pricing strategies, customer acquisition, and the importance of deliverability in email campaigns. Nikita shares insights from …

1
Capturing Value, A Guide to Understanding Pricing with James Wilton 29:42

1M ago29:42

29:42

James Wilton is the founder and managing partner of Monevate, a consulting firm focused on pricing strategies. With a background in consulting from McKinsey and A.T. Kearney, James has a wealth of experience in helping companies capture value through effective pricing. He recently published a book titled "Capturing Value," which delves into the str…

1
From Power to Powerless in Six Months - John St. Pierre 39:26

1M ago39:26

39:26

John St. Pierre built a $55M business, raised $20M in private equity… and was fired from the company he co-founded just six months later. But instead of walking away, he turned that gut-wrenching moment into the foundation for a new $100M+ business — built patiently, profitably, and on his terms. This episode is a raw, no-fluff masterclass in scali…

1
Blogcast: The Psychology of Price Increases: Why a Two-Stage Approach Might Work 4:09

2M ago4:09

4:09

This is an Impact Pricing Blog published on February 10, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-psychology-of-price-increases-why-a-two-stage-approach-might-work/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make …

1
Javier Valdivielso, Cubel Designs, Marco Saavedra 28:40

1M ago28:40

28:40

For Spanish Language Day, Carmen Boullosa speaks with Javier Valdivielso, the new director of Instituto Cervantes NY. In honor of Earth Day, Cubel Designs highlights their work with Indigenous artisans and upcycling. Marco Saavedra reflects on Latino youth

1
The Role of Product Managers in Pricing Strategy with Amit Godbole 28:27

2M ago28:27

28:27

Amit Godbole is the founder of ProdSquad, dedicated to simplifying e-commerce technology through improved product management practices. He serves as a fractional chief product officer at FCI CCM and coordinates regional product tank events with Mind the Product, a leading networking organization for product managers. In this episode, Amit discusses…

1
From Hollywood to Hustle with Paul Shrater 46:27

1M ago46:27

46:27

Paul Shrater went from selling a million-dollar Hollywood script to building a multi-business empire that powers product brands for celebrities, creators, and even NASA. His journey is a masterclass in grit, innovation, and scaling smart systems that run without the founder. Through bootstrapping, operational focus, and saying “no” to bad deals — P…

1
Blogcast: Stop Thinking of Rebates as Discounts — Here’s What They Really Do 1:51

2M ago1:51

1:51

This is an Impact Pricing Blog published on February 4, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-thinking-of-rebates-as-discounts-heres-what-they-really-do/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impa…

1
Reimagining Legal Fees: How AI and Subscription Models Create Win-Win Solutions with Mathew Kerbis 29:36

2M ago29:36

29:36

Mathew Kerbis is The Subscription Attorney who is on a mission to affordably serve latent legal market clients at scale via the subscription model and inspire attorneys to abandon the billable hour. He founded the law firm Subscription Attorney LLC. In this episode, Mathew shares how he's leveraging subscription pricing to disrupt the traditional b…

1
The Gun Didn’t Fire and It Changed Everything - Dan Soviero 47:35

2M ago47:35

47:35

Dan Soviero shares his journey from depression and near-death to building a multi-business sports empire focused on impacting over a million kids through athletics. Through grit, purpose, and structured leadership, he transformed rock bottom into a mission that’s driving explosive growth and cultural excellence. • Surviving a suicide attempt at 16 …

1
Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing 3:03

2M ago3:03

3:03

This is an Impact Pricing Blog published on January 27, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/overcoming-fud-how-to-reduce-fear-uncertainty-and-doubt-in-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an i…

1
Don't Procrastinate on Pricing | Rob Walling (TinySeed) 38:41

2M ago38:41

38:41

Why does Rob Walling call pricing "the biggest lever in SaaS" and how often does he recommend revisiting your pricing strategy? In this value-packed episode of the Street Pricing Podcast, Marcos Rivera interviews Rob Walling, founder of Drip and TinySeed accelerator, who shares how changing his SaaS pricing model from "new subscribers" to "total su…

1
Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angeli 32:14

2M ago32:14

32:14

Paolo De Angeli is currently leading the Customer Experience and Customer Value Management teams at Borealis AG. He has a strong background and passion for Customer Value, from Value Creation to Value Based Pricing. In this episode, Paolo shares the importance of persistence for pricing practitioners, encouraging them to confidently share their ins…

1
The Wild Ride of Drug Testing and DNA with Jared Rosenthal 40:58

2M ago40:58

40:58

Jared Rosenthal shares his incredible journey from corporate CEO to launching Health Street—starting with a self-painted RV and scaling it into a nationwide drug and DNA testing business. He reveals how relentless grit, late-night emergencies, and hands-on hustle led to a tech-powered company serving over 50,000 clinics across the U.S. • Left a CEO…

1
419: ‘Podcasting Technology Cadence’, With MG Siegler 2:28:58

2M ago2:28:58

2:28:58

MG Siegler returns to the show to talk about the drama surrounding Siri and Apple Intelligence. Sponsored by: WorkOS: The modern identity platform for B2B SaaS — free up to 1 million monthly active users. Check out their latest features from Launch Week. BetterHelp: Give online therapy a try at BetterHelp and get on your way to being your best self…

1
Blogcast: Sam Altman Was Right! 2:16

2M ago2:16

2:16

This is an Impact Pricing Blog published on January 20, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/sam-altman-was-right/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: mark@…

1
Cracking the Cold Outreach Code: Your Winning Formula for Value-Based Pricing Success with Mark Herring 28:43

2M ago28:43

28:43

Mark Herring is a passionate marketing leader with strong technical roots and deep knowledge of how to market cloud and enterprise software to open-source developers and DevOps audiences. He is the Chief Marketing Officer at HiveMQ. In this episode, Mark shares his approach to cold outreach, explaining why leading with recognizable brands before in…

1
Blogcast: The Last Mile of Pricing 2:31

2M ago2:31

2:31

This is an Impact Pricing Blog published on January 13, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-last-mile-of-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: m…

1
Silvia Albert Sopale, Isabel Saavedra, Anapaula Guajardo 28:34

2M ago28:34

28:34

Spaniard Afro-descendant actor, writer & cultural organizer Silvia Albert Sopale explores art, activism & identity. Isabel Saavedra, once undocumented, is now a top immigration lawyer. Anapaula Guajardo brings Hispanic comedy to a new level in NYC.

1
‘Happy vs. Crappy’ Data to Winning Pricing Strategies | The Data Ninjas (Pricing I/O) 46:47

3M ago46:47

46:47

Is your pricing metric actually tracking what delivers the most value to customers—and could a misalignment be causing hidden churn? Join me for a data-driven conversation with Pricing I/O data ninjas Sam Blumenfeld, Matthew Duncan, Kyle Eustaquio, Nishita Katere, Jack LoGrasso and Brenden Murden. We demystify what "good data" actually means for Sa…

1
How Bundled Solutions, AI, and the Art of Pricing in B2B Drive Sales and Profitability with Dan Foster 27:49

3M ago27:49

27:49

Dan Foster is a Chief Operating/Revenue Officer, who built and transformed profitable businesses across technology and telecom start-ups as well as industry powerhouses. Companies turn to him to revive struggling businesses by redefining sales, marketing and customer service strategy, scaling infrastructure, and promoting product innovation. In thi…

1
Building a Million-Dollar Brand from a Simple Idea - RT Custer 52:23

3M ago52:23

52:23

RT Custer shares his incredible journey from a simple idea on a golf course to building Vortic Watch Company and Colorado Watch Company, reviving American-made timepieces. He reveals how he scaled a niche business, fought and won a six-year legal battle against Swatch Group, and is now expanding U.S. watch manufacturing to new heights. • Transforme…

1
How a Career Change Became a Multi-Million Dollar Brand - Llance Kezner 39:53

3M ago39:53

39:53

Llance Kezner shares his journey from a career layoff to building Millie’s Sipping Broth, a multi-million-dollar brand disrupting the beverage industry. He reveals how he and his wife turned a simple homemade solution into a nationwide retail success, landing deals with Walmart and Sam’s Club while maintaining product quality and innovation. • Pivo…

1
418: ‘Putting a Stink on the Letter X’, With Craig Hockenberry 2:42:03

2M ago2:42:03

2:42:03

Craig Hockenberry returns to the show. Topics include Apple’s new hardware this week — M3 iPad Airs, A16 regular iPads, M4 MacBook Airs, and the M4 Max and surprising M3 Ultra Mac Studios. And we go deep on The Iconfactory’s years-in-the-making new app, Tapestry — a universal timeline for the Internet. Exclusively sponsored by: Google Gemini: Chat …

1
Blogcast: Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay 3:25

3M ago3:25

3:25

This is an Impact Pricing Blog published on January 6, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/understanding-context-4-key-factors-that-influence-customer-willingness-to-pay/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, g…

1
How to Stop Undervaluing Your Product—And Start Getting Paid What It’s Worth with Rich Mironov 30:47

3M ago30:47

30:47

Rich Mironov provides product management leadership and coaching to large and small tech companies, with more than 150 clients since 2001. His focus includes: Coaching VPs of Product and CPOs, Organizing the product organization, and Stepping in (occasionally) as a 'smokejumper' VP of Product Management. In this episode, Rich shares that product ma…

Podcasts Worth a Listen

Marcos Rivera Podcasts

Podcasts Worth a Listen

Quick Reference Guide