Best Mark Stiving Podcasts (2025)

1
Understanding Context-Driven Pricing: The Key to Maximizing Willingness to Pay with Mark Stiving 26:54

4d ago26:54

26:54

Mark Stiving is a pricing expert and the host of the Impact Pricing podcast, where he explores the intricate relationship between pricing, value, and context. With a wealth of experience in pricing strategies, Mark is passionate about helping companies maximize their revenue through effective pricing techniques. Steven Forth is the co-founder and M…

1
Interview with Mark Stiving, Author of Selling Value: How to Win More Deals at Higher Prices 35:10

17d ago35:10

35:10

This week, Mark Stiving joins us on the podcast. Mark is the author of the recent book Selling Value: How to Win More Deals at Higher Prices. In the last 25 years, Mark has consulted, trained and/or coached hundreds of companies, including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Today, he works regularly with PE firms,…

1
Beyond Hiring: Why Private Equity Firms Are Building Pricing Transformation Teams (Not Just Filling Roles) with Jon Jennings and Ryan Walter 35:16

2h ago35:16

35:16

Join Mark Stiving for a unique dual-guest conversation with Jon Jennings, longtime Impact Pricing sponsor and successful pricing recruiter, and Ryan Walter, a pricing veteran with over 15 years of leadership experience who recently transitioned into recruiting. Together, they reveal the insider's view of private equity pricing transformations, from…

1
Blogcast: Willingness to Pay Is Not Rational 5:41

8h ago5:41

5:41

This is an Impact Pricing Blog published on April 14, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-is-not-rational/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: …

1
Blogcast: Tariffs Are a Second Chance 2:28

7d ago2:28

2:28

This is an Impact Pricing Blog published on April 7, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/tariffs-are-a-second-chance/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: m…

1
Discussing Hexcel's Role in JetZero's Revolutionary All Wing Body Aircraft Design 19:33

9d ago19:33

19:33

On this episode, Justin Hamilton of Hexcel will share some of the latest news regarding their partnership with JetZero to qualify composite materials for a new "all-wing” design aircraft demonstrator. They are advancing this partnership through the FAA’s Fueling Aviation's Sustainable Transition (FAST) program, qualifying composite materials for Je…

1
Stop Pricing Like Everyone Else: How to Become 10X More Expensive Than Your Competitors with Alastair Dryburgh 30:29

11d ago30:29

30:29

Alastair Dryburgh is the Chief Pricing Architect at Intelligent Pricing Architecture and the author of the book “Pricing Genius.” With a background in commercial direction for a marketing consultancy in the pharmaceutical industry, Alastair has spent years honing his expertise in pricing strategies, particularly for creative agencies and consultanc…

1
Blogcast: Price Segmentation at National Parks 3:00

14d ago3:00

3:00

This is an Impact Pricing Blog published on March 31, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/price-segmentation-at-national-parks/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving…

1
Adoption Over Retention: The New AI Pricing Game with Marcos Rivera 31:25

19d ago31:25

31:25

Marcos Rivera is the founder of Pricing I/O and author of "Street Pricing." He brings 25 years of pricing experience, including a three-year tenure as an operating executive at Vista Equity Partners where he worked on pricing strategies across multiple portfolio companies. He's been running Pricing.io since 2019 and is passionate about the intersec…

1
Blogcast: Reasons Why B2B Salespeople Discount 3:20

21d ago3:20

3:20

This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reasons-why-b2b-salespeople-discount/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving…

1
Building Tomorrow’s Workforce: SpaceTEC’s New Center and the Role of CCT Certification 27:08

22d ago27:08

27:08

On this episode, Kyle Jordan and Steve Kane join the podcast to discuss some updates on SpaceTEC® Partners' new Florida training facility and its role in preparing the next generation of composite technicians. Kyle is the director of certifications for the ACMA and Steve is the executive director of SpaceTEC® Partners. SpaceTEC® Partners offers Aer…

1
Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth 32:52

26d ago32:52

32:52

Steven Forth is the Co-founder & CEO of Ibbaka and a recognized expert in generative AI in pricing. With extensive experience in the intersection of artificial intelligence and pricing strategies, provides valuable insights into how agents are transforming the pricing landscape. In this episode, Steven discusses the concept of AI agents, their role…

1
Discussing a New 3D-Printing Method That Enables Color-Changing, Stress-Responsive Materials 20:30

28d ago20:30

20:30

On this episode, Professor Shu Yang and Alicia Ng of the University of Pennsylvania join me on the podcast to discuss their latest research work. Their team has successfully developed a cutting-edge method to 3D print cholesteric liquid crystal elastomers (CLCEs), opening the door to dynamic, color-changing materials that can respond to mechanical …

1
Blogcast: Practical Pricing in a World with Tariffs 3:17

29d ago3:17

3:17

This is an Impact Pricing Blog published on March 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/practical-pricing-in-a-world-with-tariffs/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark St…

1
Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake 27:57

1M ago27:57

27:57

Mike Blake is the founder of High Score Strategies, with over 26 years of experience in business valuation and M&A markets. He specializes in advising small to medium-sized businesses (SMBs) on increasing their valuations. Mike is passionate about the relationship between pricing and value, and how effective pricing strategies can significantly imp…

1
Blogcast: Pricing AI: The Rules Haven’t Changed, But Your Strategy Should 5:06

1M ago5:06

5:06

This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-rules-havent-changed-but-your-strategy-should/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Co…

1
Understanding Value from the Customer's Perspective with Deepak Bhootra 35:07

1M ago35:07

35:07

Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and Sun Microsystems. Deepak has a deep understanding of pricing strategies and their impact on sales performance. He is passionate about helping organizations navigate the complexities of pricing a…

1
Blogcast: The Single Perfect Price 2:30

1M ago2:30

2:30

This is an Impact Pricing Blog published on February 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-single-perfect-price/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: …

1
Wichita State Research Team Advances Composites with Helical CNTs - Interview with Dr. Davood Askari 22:29

2M ago22:29

22:29

On this episode, Dr. Davood Askari joins the podcast. Davood, an Associate Professor of Mechanical Engineering at Wichita State University, leads a research team that has created a breakthrough nanocomposite material. Engineered to significantly enhance the strength, durability, multifunctionality, and performance of lightweight structures, this in…

1
From Startups to Scale: The Importance of Pricing in Business Growth with Vladyslav Podoliako 30:48

2M ago30:48

30:48

Vladyslav Podoliako is the founder and CEO of Belkins.io, a leading B2B appointment setting agency, and Folderly, an email deliverability system. With a strong entrepreneurial spirit and a focus on performance-based results, Vlad has successfully navigated the complexities of pricing in the B2B space. He is passionate about helping companies scale …

1
Blogcast: Creating Pricing Power That Lasts: A Guide for Long-Term Holdings 7:22

2M ago7:22

7:22

This is an Impact Pricing Blog published on March 10, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/creating-pricing-power-that-lasts-a-guide-for-long-term-holdings/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impac…

1
Discussing 3D Printed Drone Technology with UAV Expert Patrick Egan 24:02

2M ago24:02

24:02

On this epiosde, Patrick Egan joins me on the podcast. Patrick is a drone expert with over 25 years of experience in unmanned aircraft and systems, including data collection, safety, RDT&E operations, and systems training course development. We'll be discussing some recent news of Cummings Aerospace's new 3D printed, Hellhound S3 turbojet-powered k…

1
Recruiting with Precision for Specialized Industries - Interview with John Kehoe of Boaz Partners 22:02

2M ago22:02

22:02

On this episode, John Kehoe of Boaz Partners joins the podcast to talk about their specialized approach to finding qualified candidates for their clients. Boaz Partners is an executive recruitment firm providing companies in the composites and advanced materials industry with custom recruiting solutions. Their partners and consultants have extensiv…

1
Unlocking Value in Distribution: Effective Pricing Systems Explained with Jared Smith 35:35

2M ago35:35

35:35

Jared Smith is the CEO of PriceSmith, a consulting firm specializing in pricing strategies for distributors and light manufacturers. With a background in pricing systems from Vendavo and experience as an adjunct professor at Oklahoma State, Jared brings a wealth of knowledge to the table. He is passionate about helping companies optimize their pric…

1
Blogcast: The Secret to Using AI in Pricing: Ask Expert Questions 2:53

2M ago2:53

2:53

This is an Impact Pricing Blog published on February 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-secret-to-using-ai-in-pricing-ask-expert-questions/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Conn…

1
Unlocking the Potential of Natural Fibers - Interview with Vinit Chaudhary of Elemental Composites 20:06

2M ago20:06

20:06

On this episode, Vinit Chaudhary, founder of Elemental Composites, joins the podcast. Elemental Composites specializes in fabricating non-woven intermediates for composite industries. Their innovative process consists of two distinct stages: (1) Unique Mixing: This process involves the deagglomeration of fiber bundles and the uniform mixing of vari…

1
Capturing Value, A Guide to Understanding Pricing with James Wilton 29:42

2M ago29:42

29:42

James Wilton is the founder and managing partner of Monevate, a consulting firm focused on pricing strategies. With a background in consulting from McKinsey and A.T. Kearney, James has a wealth of experience in helping companies capture value through effective pricing. He recently published a book titled "Capturing Value," which delves into the str…

1
Blogcast: The Psychology of Price Increases: Why a Two-Stage Approach Might Work 4:09

2M ago4:09

4:09

This is an Impact Pricing Blog published on February 10, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-psychology-of-price-increases-why-a-two-stage-approach-might-work/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make …

1
Unlocking the Power of Natural Wood for Sustainable Composites - Interview with Andres Mitnik 18:34

2M ago18:34

18:34

On this episode, Andres Mitni, CEO and Co-founder of Strong by Form, joins the show. This technology company is creating lightweight structural solutions that fuse the sustainability of wood with the performance and productivity of advanced composites. Their new Woodflow technology is disrupting lightweight construction and helping diverse industri…

1
The Role of Product Managers in Pricing Strategy with Amit Godbole 28:27

2M ago28:27

28:27

Amit Godbole is the founder of ProdSquad, dedicated to simplifying e-commerce technology through improved product management practices. He serves as a fractional chief product officer at FCI CCM and coordinates regional product tank events with Mind the Product, a leading networking organization for product managers. In this episode, Amit discusses…

1
Blogcast: Stop Thinking of Rebates as Discounts — Here’s What They Really Do 1:51

2M ago1:51

1:51

This is an Impact Pricing Blog published on February 4, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-thinking-of-rebates-as-discounts-heres-what-they-really-do/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impa…

1
Reimagining Legal Fees: How AI and Subscription Models Create Win-Win Solutions with Mathew Kerbis 29:36

3M ago29:36

29:36

Mathew Kerbis is The Subscription Attorney who is on a mission to affordably serve latent legal market clients at scale via the subscription model and inspire attorneys to abandon the billable hour. He founded the law firm Subscription Attorney LLC. In this episode, Mathew shares how he's leveraging subscription pricing to disrupt the traditional b…

1
Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing 3:03

3M ago3:03

3:03

This is an Impact Pricing Blog published on January 27, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/overcoming-fud-how-to-reduce-fear-uncertainty-and-doubt-in-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an i…

1
Where 3d Printing Meets Pultrusion - Interview with Dan Lee of Perseus Materials 20:34

3M ago20:34

20:34

On this episode Dan Lee of Perseus Materials joins the show. They were a JEC Startup Booster Award winner. Their patent-pending process allows mold-less fabrication, making them the "fastest composite manufacturer" in the world. They've designed synthetic resin chemistry to make manufacturing easier, offering capabilities that can be used for makin…

1
Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angeli 32:14

3M ago32:14

32:14

Paolo De Angeli is currently leading the Customer Experience and Customer Value Management teams at Borealis AG. He has a strong background and passion for Customer Value, from Value Creation to Value Based Pricing. In this episode, Paolo shares the importance of persistence for pricing practitioners, encouraging them to confidently share their ins…

1
Blogcast: Sam Altman Was Right! 2:16

3M ago2:16

2:16

This is an Impact Pricing Blog published on January 20, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/sam-altman-was-right/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: mark@…

1
ACMA Launches New Basic Composites Manual - Interview with Kyle Jordan 13:08

3M ago13:08

13:08

On this episode, Kyle Jordan discusses the release of the new Basic Composites Manual, now available in an enhanced, interactive Digital Edition. This latest update also includes a refined logo for the Certified Composites Technician (CCT) program, reflecting the program’s refreshed content and commitment to excellence. You can check out Module 1 f…

1
Discussing a New Circular Manufacturing Model in Boat Manufacturing with Pascal Gallo of Composite Recycling 16:29

3M ago16:29

16:29

On this episode Pascal Gallo, co-founder of Composite Recycling joins the podcast to discuss a major sustainability collaboration to push the boundaries of circularity in the marine industry. Industry leaders such as Composite Recycling, Arkema, Groupe Beneteau, Veolia, Owens Corning, and Chomarat have joined forces to revolutionize boat manufactur…

1
Cracking the Cold Outreach Code: Your Winning Formula for Value-Based Pricing Success with Mark Herring 28:43

3M ago28:43

28:43

Mark Herring is a passionate marketing leader with strong technical roots and deep knowledge of how to market cloud and enterprise software to open-source developers and DevOps audiences. He is the Chief Marketing Officer at HiveMQ. In this episode, Mark shares his approach to cold outreach, explaining why leading with recognizable brands before in…

1
Blogcast: The Last Mile of Pricing 2:31

3M ago2:31

2:31

This is an Impact Pricing Blog published on January 13, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-last-mile-of-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: m…

1
Interviews from JEC World 2025 - Part 2 53:19

3M ago53:19

53:19

On this episode, we'll feature interviews from day 2 at JEC World 2025.By Jonathan Taylor

1
Interviews from JEC World 2025 - Part 1 39:39

3M ago39:39

39:39

On this episode, we replay some live interviews from JEC World 2025. You'll hear interviews with: Yannick Willemin, president of Catalysium. Andrew Hedger, CEO of Magnum Venus Products. Johnny Jakobson, Co-Founder of FiberJoints. Rick Stuart, Founder and CEO of Phoenix Carbon. Vito Leisner, Founder of Fox Composites.…

1
How Bundled Solutions, AI, and the Art of Pricing in B2B Drive Sales and Profitability with Dan Foster 27:49

3M ago27:49

27:49

Dan Foster is a Chief Operating/Revenue Officer, who built and transformed profitable businesses across technology and telecom start-ups as well as industry powerhouses. Companies turn to him to revive struggling businesses by redefining sales, marketing and customer service strategy, scaling infrastructure, and promoting product innovation. In thi…

1
Blogcast: Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay 3:25

3M ago3:25

3:25

This is an Impact Pricing Blog published on January 6, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/understanding-context-4-key-factors-that-influence-customer-willingness-to-pay/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, g…

1
How to Stop Undervaluing Your Product—And Start Getting Paid What It’s Worth with Rich Mironov 30:47

4M ago30:47

30:47

Rich Mironov provides product management leadership and coaching to large and small tech companies, with more than 150 clients since 2001. His focus includes: Coaching VPs of Product and CPOs, Organizing the product organization, and Stepping in (occasionally) as a 'smokejumper' VP of Product Management. In this episode, Rich shares that product ma…

1
Blogcast: Dynamic vs. Stable Context: A Framework for Smarter Pricing 3:32

4M ago3:32

3:32

This is an Impact Pricing Blog published on December 23, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/dynamic-vs-stable-context-a-framework-for-smarter-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. C…

1
Discussing JEC World 25 with Thomas Lepretre 19:49

4M ago19:49

19:49

On this epsiode, Thomas Lepretre joins the podcast to discuss what's in store next week at JEC World 2025. JEC World is the global trade show for composite materials held in Paris. It is the industry’s leading event, hosting all the major players in a spirit of innovation, business, and networking. Hope to see you there! You can learn everything at…

1
Discussing this Year's CCT Instructor Course at Polynt Composites Application Center 23:35

4M ago23:35

23:35

On this episode, Kyle Jordan and Jeff Austad join the podcast to discuss the upcoming Certified Composites Technician Instructor Course on June 4-5 in Kansas City, MO at Polynt Composites Application Center. This 2.5-day, Certified Composites Technician Instructor Course is an opportunity for current CCT certified individuals to become qualified in…

1
Mastering Value Conversations: Turning Customer Insights into Profits with Ed Arnold 30:36

4M ago30:36

30:36

Ed Arnold works with B2B companies to develop their value-based pricing strategies. His specialty is translating a company’s competitive advantage into a viable customer value pricing strategy, as well as advising on commercial execution. In this episode, Ed shares when value conversations are most effective. He highlights the need to tailor value …

1
Blogcast: Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific 4:13

4M ago4:13

4:13

This is an Impact Pricing Blog published on December 16, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-drivers-vs-value-tables-when-to-go-broad-and-when-to-be-specific/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make…

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Mark Stiving Podcasts

Podcasts Worth a Listen

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