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Velvet Rope Playbook

Mark Satterfield

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Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escap ...
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Major League Eventing Podcast

Major League Eventing

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Major League Eventing (MLE) is an independent marketing and promotional organization dedicated to creating an international platform for the exciting sport of eventing and providing eventers with increased exposure to fans and sponsors. With this goal in mind, the MLE podcast hosts eventing professionals from various sectors and levels of the sport in engaging conversations aimed at entertaining existing fans and cultivating new supporters for the greatest sport on four legs.
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Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Pre ...
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“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
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HCMx Radio is the only podcast in the human capital management arena that features current market research and industry leaders that are driving innovation, modeling business success and enabling competitive performance into each episode. This podcast is produced by independent HCM research and analyst firm, Brandon Hall Group. It is hosted by Rachel Cooke, Michael Rochelle, Mike Cooke and Brandon Hall Group's Analyst Team.
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Senior Market Sales

Senior Market Sales

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Senior Market Sales, Inc. (SMS) is a full-service insurance marketing organization (IMO) dedicated to helping independent insurance agents leverage time, make more money and put their business in a position of distinction.
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SPCA Stories

SPCA Monterey County

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SPCA Monterey County Content and Education Manager Dawn Fenton chats with members of the SPCA Monterey County team about who they are, what they do, why they do it, and the hopes for the future in Monterey County’s world of animal welfare and protection. Dawn Fenton has been with SPCA Monterey County since 2008 when she joined the Community Outreach Department, focusing on the growth of the education department and assisting with providing information to the community. She is passionate abou ...
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Hinrich Foundation is a unique Asia-based philanthropic organization that works to advance mutually beneficial and sustainable global trade. We believe sustainable global trade strengthens relationships between nations and improves people’s lives. We support original research and education programs that build understanding and leadership in global trade. Our approach is independent, fact-based and objective.
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Deal Us In

McGuireWoods

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Deal Us In is a podcast brought to you by McGuireWoods. Deal Us In promotes the advancement of women in private equity and finance through conversations with women leaders and rising stars in the private equity and finance space. These conversations provide both insights and practical takeaways to inform your deal work and enhance the culture of your organization. If you’re ready to drive the industry toward a more inclusive and diverse environment then, it’s time to come to the table. If yo ...
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Providing high quality capacity building programs for financial supervisors and regulators to build more stable and inclusive financial systems. Toronto Centre is an independent not-for-profit organization that promotes financial stability and access to financial services globally, particularly in emerging markets and developing countries. www.torontocentre.org What financial supervisors and regulators do every day has a ripple effect that cascades across government, NGOs, and the private se ...
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Metcalf Money Moment the Podcast

Jeb Graham, Ethan Hutcheson, & Eric Wymore

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Unlock financial clarity, confidence, and peace of mind with Metcalf Money Moment – the Podcast. Whether you’re preparing for retirement, navigating a business exit, or building generational wealth, our expert insights provide the clarity and confidence needed to achieve your financial goals. Hosted by Jeb Graham, Ethan Hutcheson, and Eric Wymore—seasoned financial professionals with a deep passion for empowering clients—this podcast brings decades of combined experience in wealth management ...
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What are the most pressing matters facing global businesses? Berkeley Research Group picks the brains of BRG experts and other luminaries about the big issues of the day in finance, healthcare, security and other sectors. BRG is a leading global strategic advisory and expert consulting firm that provides independent advice and dispute consulting around the world to corporations, law firms, government agencies and financial institutions. For more, please visit ThinkBRG.com.
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PRIME ThinkTank

PRIME Institute

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Policy Research Institute of Market Economy (PRIME Institute) is a public policy research organization, a think tank, dedicated to the ideals of liberty, and limited government, free markets and development. Our Mission is to increase understanding of public policy based on these principles. We are fiercely independent, and non-partisan, with distinguished scholars from across Pakistan. PRIME Institute was founded in January 2013 with the vision of ‘Open, Free and Prosperous Pakistan.’ Over ...
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The Maverick Show: Remote Entrepreneurship and World Travel

Matt Bowles: Digital Nomad & Full-Time Traveler Since 2013

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Meet diverse travelers and digital nomads from every continent who share their personal journey to location-independence as well as their reflections on identity, the power dynamics that shape our world, and how we can be more thoughtful, conscious travelers as we move through it. Hosted by Matt Bowles—your typical Irish-American hip hop DJ turned human rights activist turned location-independent entrepreneur turned minimalist world-traveler and podcaster—these in-depth conversations take pl ...
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Dare to Leap

Kathy Goughenour

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Welcome to Dare to Leap, a conversation and community supporting women to create the freedom, flexibility and financial security they desire and deserve. Hosted by Kathy Goughenour, CEO & Founder of Virtual Expert(R) Training. Each week you’ll hear from thought leaders who are offering innovative solutions for the remote workforce, gather best practices from organizations recognized as best in class at leading virtual teams and engage in conversations with all stakeholders when it comes to t ...
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Want to find a Houston-area place to volunteer that is right for you? Listen along as your host Paul H. Cannon interviews local Houston-area mission leaders and participants about their mission and how you can be a part of something bigger right here in Houston, Texas. When Paul H. Cannon was in his late 20s, He was the missions coordinator for a bible study class of 165 people at Second Baptist Westway Campus in Houston. One of the challenges he ran across was finding local mission projects ...
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Learn to block and delete idiots from your life. Remove addiction to bad people, drugs, alcohol, government and more (WITHOUT MEETINGS!) Then use your new-found time and energy to MAKE A LIVING DOING WHAT YOU LOVE, like the author does. A USER'S MANUAL FOR THE HUMAN EXPERIENCE is a libertarian manifesto for getting healthy, getting brilliant, maximizing potential and changing the world. WHAT PEOPLE ARE SAYING ABOUT THIS BOOK: "Part intellectual memoir, part self-help book. Michael W. Dean's ...
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The Secrets of Scotland Yard was a successful crime drama series, initially airing internationally between 1949 and 1951. Selected episodes finally came to a US radio network for a brief run much later in 1957 over the Mutual Broadcasting System. The series boasted well over one hundred episodes, one of which, "The Bone from A Voice Box", served as the prototype for another well remembered Towers of London dramatic series, The Black Museum. In both series, well-known actors were employed as ...
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Local news is facing serious challenges everywhere, with more than half the counties in the United States lacking any source of community reporting. Chris Kline, CEO of the Arizona Media Association, joins us to talk about the Arizona Community Collaborative and its efforts to revitalize local news in Arizona with a bold, statewide storytelling ini…
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In this episode of The Velvet Rope Playbook, we explore a concept more powerful than pitch decks, processes, or pricing when it comes to selling to the wealthy: Social alignment. Meet Elise, a private spa owner in Palm Beach whose website says almost nothing about her credentials— But says everything about her standards. No pricing. No testimonials…
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In this episode of The Velvet Rope Playbook, we’re dismantling one of the most common misconceptions about selling to the wealthy: That it’s all about performance. Numbers. ROI. It’s not. It’s about identity. Meet Edward Kim—a man with two homes, no interest in spreadsheets, and a decision-making lens that has nothing to do with returns… and everyt…
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The Mindcrime Liberty Show discusses whether highly informed journalists and commentators such as Scott Horton, Whitney Webb, and Ryan Dawson, not those of the BBC or CNN, are blackpilling. If you can define a problem very well in all its gory details, does that give you a way to overcome a problem? If many of the wretched power elite go unnamed an…
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Are you letting fear drive your investment decisions? Or are you prepared to navigate market volatility with confidence and clarity? In this episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric discuss the emotional rollercoaster of the stock market, from historical bear markets to innovative diversification investment strategies. You'll hea…
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Karen and Robby meet Sara Schulman. Sara is an inspiration to the Amateur in the sport of Eventing. While she works a full time job, Sara is able to train and compete and was even able to place 2nd at the 2024 Maryland 3*L where she held the position from start to finish. Sara is now competing at the Advanced level and have plans to go all the way …
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In this episode of The Velvet Rope Playbook, we’re not talking about elegance for its own sake— We’re talking about the strategic use of exclusion as a tool for attracting and elevating high-net-worth clients. Meet Dottie D’Amore—known in certain Naples circles simply as The Duchess. She drives a vintage Jaguar the exact color of her lipstick. She …
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If you had enough crypto you could have bought dinner with the President. FEATURING: Victoria Jones (https://twitter.com/satoshis_page) Thomas Hunt (https://twitter.com/MadBitcoins) THIS WEEK: Why bitcoin has rallied to a $112,000 record high while stocks are wobbling https://www.marketwatch.com/story/why-bitcoin-has-rallied-to-a-112-000-record-hig…
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In this episode of The Velvet Rope Playbook, we’re stepping into the shadowy elegance of true elite influence—the kind that isn’t broadcast, boosted, or optimized for engagement. Meet Augustin Laroque, a Paris-based consultant with no podcast, no newsletter, no LinkedIn carousel slides, and zero interest in the current conversation. He hasn’t poste…
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Hear stories of the best scuba dive in the world, the most beautiful city in Africa & over-the-top kindness in Pakistan. _____________________________ Subscribe to The Maverick Show’s Monday Minute Newsletterwhere I email you 3 short items of value to start each week that you canconsume in 60 seconds (all personal recommendations like the latest tr…
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In this episode of The Velvet Rope Playbook, we spotlight a radically different path to success in the luxury market—one that defies the usual “more leads, more hustle” playbook. Meet Julien Park. No CRM. No lead funnels. No open house flyers or buyer consult scripts. And yet, over the last 18 months, he’s quietly closed deals for: A Formula One te…
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In this episode of The Velvet Rope Playbook, we’re exploring one of the most misunderstood principles in high-end client attraction: Availability signals status—and too much of it signals the wrong kind. Meet Lena Verrano, a private banker in Santa Monica whose voicemail rarely gets returned… Not because she’s unprofessional— But because she’s inte…
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In this episode of The Velvet Rope Playbook, we’re exploring one of the most overlooked yet powerful elements of affluent client attraction: Atmosphere. Because at the top of the market, your expertise isn’t the only thing they’re evaluating. They’re tuning into your world. Your taste. Your aesthetic. And most importantly—how it feels to be around …
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In this episode of The Velvet Rope Playbook, we explore a quiet force behind some of the most exclusive client relationships in the world: Pull power. Because in high-trust, high-net-worth spaces, the professionals who attract the most discerning clients aren’t the ones shouting. They’re the ones who signal value by not asking for attention. Enter …
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Summer Animal Camp registration is in full swing, so we thought it would be fun to hear from a special guest who has attended our amazing summer camp in the not-so-distant past! For more information on our camps and all of our educational programs visit www.spcamc.org!By SPCA Monterey County
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In this episode of The Velvet Rope Playbook, we explore a part of high-end client psychology that rarely gets discussed—but shows up everywhere behind the velvet curtain: The test of discretion. Affluent clients don’t just want excellent service. They want to know if you’ll respect the room when no one’s watching. They want to know if you can handl…
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Karen and Robby meet 4* West Coast Eventer, Taren Hoffos. Taren shares her story of growing up in California where her family bought Copper Meadows and would hold events up to the 4*. Now Taren runs her business out of the family farm where she teaches lessons and hosts clinics. We had a great time getting to know Taren and we hope you do too! PC: …
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In this episode of The Velvet Rope Playbook, we’re diving into one of the most powerful psychological levers you can pull in high-end client attraction: Authority. Because here’s the truth: Everyone—even the ultra-wealthy—feels a flicker of doubt when making a decision: "Will this work for me?" "Am I making the right choice?" At the affluent level,…
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Secret business plan: Buy and Hold Bitcoin suddenly the word of the day. FEATURING: Juan S Galt (https://twitter.com/JuanSGalt) Dan Eve (https://twitter.com/cryptopoly) Robert Allen (https://twitter.com/satoshisound) Thomas Hunt (https://twitter.com/MadBitcoins) THIS WEEK: Coinbase didn't get hacked. Coinbase employees sold customer data on the bla…
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In this episode of the Insurtech Building Blocs podcast, host Cory Schmidt speaks with Sam Melamed about the evolution of Insurance-Forums.com, the importance of community in the insurance industry, and Sam's journey from agent to CEO. They discuss the significance of building a caring company culture, market trends in ancillary products, and the n…
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In this episode of The Velvet Rope Playbook, we’re talking about one of the most misunderstood moves in high-end sales: How to follow up without losing status. You’ve heard it said a thousand times: “The fortune is in the follow-up.” True— But when you're working with the affluent, the wrong kind of follow-up can kill a deal faster than no follow-u…
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Hear unique stories from traveling to 190 countries including Cameroon, Iran, China, India, Afghanistan and Saudi Arabia. _____________________________ Subscribe to The Maverick Show’s Monday Minute Newsletter where I email you 3 short items of value to start each week that you can consume in 60 seconds (all personal recommendations like the latest…
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Dr. Richard James Burgess is the President and CEO of the American Association of Independent Music (A2IM), with a distinguished career in the music industry. A celebrated producer, author, and musician, he has worked with major labels and independent artists, producing gold and platinum albums. On The Menu: 1. Creating platforms to unite isolated …
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In this episode of The Velvet Rope Playbook, we’re diving into a secret of high-end sales that almost nobody teaches— and even fewer master: Stillness closes. Talking too much kills. Today you’ll meet Caden "Stillwater" Price, a luxury watch advisor in Palm Beach who barely speaks— and yet outsells everyone in his boutique, month after month. Becau…
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In this episode of The Velvet Rope Playbook, we’re exposing a mistake that even the smartest firms make when selling to ultra-wealthy clients: Leading with logic instead of connection. Today, you’ll hear the story of a $5 billion hedge fund manager who walked out of a “perfect” investment pitch loaded with stats and returns— Only to commit $150 mil…
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In this episode of The Velvet Rope Playbook, we’re talking about something every professional faces— but few handle correctly when selling to the affluent: Objections that aren’t really questions—they’re tests. At the high end of the market, objections are rarely about needing more information. They’re about something deeper: “Do you belong in my w…
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Abbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today’s job market. Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn’t always have to come from traditional institutions. She talks about the importance of trad…
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In this episode of The Velvet Rope Playbook, we’re unpacking a subtle—but critical—skill for selling to the affluent: Overcoming objections without confrontation—through storytelling. Because in high-ticket sales, objections are inevitable. But here’s the catch: Wealthy clients don’t want to be argued with. They don’t want to be "closed." They want…
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Mary Ellen Iskenderian of Women's World Banking shares her journey from traditional finance to leading global women's financial inclusion efforts. Drawing on 18 years as president and CEO, Mary Ellen explains how Women's World Banking evolved from its founding at the first UN women's conference to become both an NGO and an impact-focused asset mana…
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In this episode of The Velvet Rope Playbook, we’re tackling one of the biggest silent killers of success in high-end markets: Sounding just like everyone else. In industries like real estate, financial services, consulting, and luxury branding— most professionals lean on features and benefits, thinking that will set them apart. "I help grow investm…
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Are you feeling the pinch from rising insurance premiums, especially regarding home and automobile rates? In this episode of Metcalf Money Moment, hosts Jeb, Ethan, and Eric sit down with Allen Smith of Blue Valley Insurance to explain why insurance rates are climbing and what you can do about it. From the impact of frequent roof damage claims to t…
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In today’s episode of The Velvet Rope Playbook, we’re stepping outside of tactics and into something more subtle—but equally powerful: Energy. Because at the top of the market, affluent clients aren’t just evaluating what you do— They’re evaluating how it feels to be around you. Do you elevate the room? Do you match their world? Or do you unknowing…
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In this episode of The Velvet Rope Playbook, we’re exploring a powerful concept that separates the one-and-done vendor from the trusted advisor in high-end markets: The Second Sale. Because anyone can close a single deal. But if you want staying power with the affluent— If you want deeper trust, ongoing referrals, and a long-term seat at the table—…
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58 crypto wallets have made millions on Trumpcoin while 764,000 have lost money FEATURING: Ben Arc (https://twitter.com/Arcbtc) Victoria Jones (https://twitter.com/satoshis_page) Thomas Hunt (https://twitter.com/MadBitcoins) THIS WEEK: Since when does bitcoin acquiesce to flash in the pan business models ? https://twitter.com/djbooth007/status/1919…
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Learn how to transition from a 9-to-5 office job to a full-time travel content creator so you can travel the world. _____________________________ Subscribe to The Maverick Show’s Monday Minute Newsletter where I email you 3 short items of value to start each week that you can consume in 60 seconds (all personal recommendations like the latest trave…
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In this episode of The Velvet Rope Playbook, we’re breaking down one of the most powerful (and misunderstood) forces in luxury sales: Affluent clients don’t say yes to the best price. They say yes to the offer that makes them feel smartest. Not safest. Not cheapest. Smartest. Because when you’re selling to people who make high-stakes decisions ever…
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In this episode of The Velvet Rope Playbook, we’re diving into a subtle but critical truth about selling to the ultra-wealthy: They don’t think they’re being sold to. They think they’re making a selection. If you show up sounding like a salesperson— If you push, pitch, or even hint that you need the sale— They’re gone. Today, you’ll meet Graham Kno…
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In this episode of The Velvet Rope Playbook, we’re looking at a trap disguised as safety: the referral-only business. You think it’s working. You’ve got trusted contacts. Deals keep coming in. Until… they don’t. Your top referral source retires. The firm restructures. Someone else takes their place—and suddenly, you’re not on the list anymore. Toda…
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Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metri…
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In this episode of The Velvet Rope Playbook, we’re getting honest about something every high-level professional has felt—but rarely says out loud: “How is someone with half my talent getting better clients than me?” Today’s episode tells the story of Grant McDowell, a seasoned wealth advisor quietly grinding behind the scenes… and Ember Luxe, a for…
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In this episode of The Velvet Rope Playbook, we’re talking about a risk most professionals never see coming… until it’s too late. You didn’t drop the ball. You didn’t burn a bridge. You were just quietly left behind. Your best clients evolved. And you didn’t evolve with them. This episode features the story of Marshall Day, a respected financial ad…
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In this episode of the Insurtech Building Blocs Podcast, host Cory Schmidt speaks with John Greene from Tri-Branch Resolution about his career in the insurance industry, insights from AgencyBloc's BlocBuilder 2025 conference, and the implications of the Inflation Reduction Act on Medicare. They discuss the challenges faced by agents in the Medicare…
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Karen and Robby get to know Yves Sauvignon. Yves is native to France but moved to the West Coast to start Oakridge Training Stables in 1981. Since moving to the states, Yves has produced many top names in the sport and was a Gold Medal YR coach. Yves talks about how he always knew he wanted to be a trainer and the schooling he went through in Franc…
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In this episode of The Velvet Rope Playbook, we’re tackling a different kind of danger—not failure… but success that’s slowly turning into a ceiling. You’re booked solid. Your clients like you. Your business looks great from the outside. But deep down, you know: You built the right business… for the wrong tier of client. We call it The Success Trap…
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itcoin invented by Aliens? — I want to believe FEATURING: Dan Eve (https://twitter.com/cryptopoly) Thomas Hunt (https://twitter.com/MadBitcoins) THIS WEEK: CitiBank, one of the largest US banks, will soon allow its customers to invest in "bitcoin and various cryptocurrencies" directly from their bank accounts, per WSJ https://twitter.com/cryptobeas…
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In this episode of The Velvet Rope Playbook, we dive into one of the most frustrating experiences in high-end sales: ghosting. You nailed the meeting. The client seemed excited. They said, “Let’s move forward.” And then… silence. But with affluent clients, ghosting isn’t a flake move—it’s a status signal mismatch. Today you’ll meet Morgana Reaves, …
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